Social media is the name of the game. For most small businesses, in order to be successful you must have some type of social media presence. I know you’re thinking okay, great Tcha…but I have no idea what type of content to posts. Rest easy friend, I gotcha. Check out 6 different types of content […]

I know that hiring a professional product photographer may not be in the cards for everyone financially. And that’s okay. That being said, I think small businesses should have good photos of their products as well. In order to help some of my fellow small business owners, I wanted to share 5 tips for better […]

For my previous blog post, I shared with you 3 general ways to use product photos. In today’s blog post, I want to share with you 3 ways to use product photos on social media. Let’s jump in. 1. Product photos on Instagram Photos and Instagram go hand in hand right? When you receive your […]

Finding the right photographer can feel like a daunting task. There are so many great photographers out there that you might not know who to pick. You want to find a photographer that can take amazing product photos, but also someone that you click with. If you are looking for an easy photography process and […]

You have created some amazing products. You’ve done your research and found a product photographer that can bring your vision to life. You have some amazing product photos…what do you do with them? That’s easy. Here are 3 ways to use your product photos. 1. Use your product photos on social media I know this […]

Personal branding has become a buzzword that is often accompanied by mentions of headshots and photo sessions. What exactly is personal branding though and how does it relate to photoshoots? Are headshots and personal branding one and the same? Let’s look at the specifics. Personal branding is the process of marketing yourself as a brand. […]

Building a personal brand is essential if you want to make a statement, especially online. If you nurture it, a personal brand will produce continuous returns. If you are just getting started, you already know how much information is available about building and growing a personal brand. Unfortunately, there is also a lot of contradictory […]

Your LinkedIn profile photo is one of the first things people notice when they click through to your profile. That small round image is your chance to make a striking first impression on potential clients and business partners. If you’re serious about building a powerful personal brand, it’s highly recommended that you hire a professional […]

When people are more familiar with your personal branding, it automatically increases the chances of them hiring you. What’s more, by focusing on growing your personal brand, you’re far more likely to attract additional coverage.  You might already be an expert but in order to boost your personal brand, you need to establish yourself as […]

If you want your personal brand to be a success, it’s essential to be consistent. Consistency applies to so many things when you’re creating and growing a personal brand. Overall, being consistent paints the picture that your customers can rely on you and that you’re stable.  It all starts with getting clear on what your […]