November 16, 2021
If you want your personal brand to be a success, it’s essential to be consistent. Consistency applies to so many things when you’re creating and growing a personal brand. Overall, being consistent paints the picture that your customers can rely on you and that you’re stable.
It all starts with getting clear on what your brand represents.
Start by getting clear on your core values and how you can share these values through your marketing. Imagery is an important part of marketing and in this case, a picture really is worth a thousand words.
With the help of the right photography, personal branding photos can be a powerful tool. Here’s how you can use these photos to be more consistent.
When people visit your site, they should get a clear idea of who they could potentially be doing business with. Many people will encounter your brand for the first time via your website, so this should be where they first see who you are and find out what they can expect.
We all spend a lot of time on social media. In many instances, once someone visits your website, they will explore your social media pages too. Make sure that your branding is consistent and that visitors see similar photos of you on your social media profiles. This will build trust and confirm they’re dealing with the same person. The same applies to the logos, colors, and types of stock images or product photography you use. You can even use your personal branding photos to create ads on Facebook and Instagram.
Lastly, you can also use your personal branding photos on your promotional materials. When clients are once again being met with the same or similar images, it creates a sense of familiarity, which turns into trust.
Make sure that when you schedule your personal branding shoot that you discuss a shot list and end up with a wide selection of images. (Check out this blog post where I discuss questions to ask your personal brand photographer before booking.)
Don’t let your brand fall prey to confusing and inconsistent messaging by not investing in personal branding photos.