April 21, 2022
Social media is the name of the game. For most small businesses, in order to be successful you must have some type of social media presence. I know you’re thinking okay, great Tcha…but I have no idea what type of content to posts. Rest easy friend, I gotcha. Check out 6 different types of content to share on social media.
I don’t know about y’all, but I’m a bit nosey. I love learning how things work and seeing how people run their business. So I love watching behind the scenes videos of people in different industries. I think a lot of people have the same mindset. They want to get a snapshot into what all you do with your business. So don’t be afraid to do a quick video of you creating your product or packaging up your product. (Here is a behind the scenes video example.)
Consider doing a FAQ post or video. People will often see you as the subject matter expert for your industry. Think about the questions you often get from customers and potential customers. Do you get pretty much the same questions asked over and over again? If so, those questions are ripe for a FAQ post/video. This will show potential customers that you know what you’re talking about because you’re able to anticipate questions they may have based on your experience with other customers.
So I’m going to be honest…I haven’t embraced this yet lol. I think I’ve only gone live once or twice since I’ve been really active on social media. However, this can be a very successful tool. Going live gives you a chance to have a real time conversation with potential and current customers. This is a great opportunity for you to build trust and humanize yourself and your brand. People love getting to know the person behind the business. Consider going live at least once a month.
Try adding content where you interview people not only in directly in your industry, but those that feed in to your industry. For instance, if you sell candles and you source your wax or fragrances from a local vendor, why not interview them? This gives potential customers a little bit more insight into what all goes into creating your products. It may help them have a greater appreciation for what you do and create.
So I think there are two ways you can approach this type of content. You can either do a quick tutorial on how you make your product. Not saying give away trade secrets, but give the short and sweet version of how you create your products. Going back to the candle example. Maybe show you melting the wax, adding the wick, and pour the wax. Again, you are giving a bit of insight into the behind the scenes of your business (which people love).
Another tutorial idea is to show how to properly use your products. If your product is a bit more complex, you can do a detailed video on how to use your product. If your product is relatively simple, give a tutorial on how to get the best results from your products. Customers will appreciate the insight.
People don’t like feeling like they have wasted money. This is where the reviews and testimonial content comes into play and can be very helpful. When you share this type of content, you are adding credibility to your brand because people are able to see real and happy customers. This is also often some of the easiest content for you to create because it’s already written for you, you just have to make it look snazzy.
So there you have it. These are 6 different types of content that you can share on social media. Hopefully, you have found this helpful. If you’re looking for more helpful information, check out my PDF on 6 ways to make your product photo shoot less stressful, by click the button below.