Using automation software can help you stay consistent with your social media posting schedule. It allows you to focus more on growing your business and less on copying other peoples posts.

With any kind of internet marketing, one of the biggest challenges is trying to keep up with the ever-changing trends. You may have a great idea for promoting your business right now. However, if it’s not trending yet, you won’t even see it in the search results. One solution is to use an automated social media post creator. This will create your content automatically using specific criteria you set. It allows you to spend your time doing what you do best. Running your business and creating opportunities for growth instead of spending time searching for ways to promote yourself and your products or coming up with creative ideas for content.

Tetro AI is one example of such software. Tetro AI is an artificial intelligence blog writing software. You input specific criteria and it will provide pre-written blog posts. Blogs are important for building your SEO and showing yourself as a subject matter expert. That being said, if you aren’t a proficient writer it can be very time-consuming. Using software like Tetro AI can help you create great blog posts without spending a lot of time doing it.

Having a clear schedule helps you show off your company’s brand and create confidence in your customers.

When someone visits your website or receives an email from you, they should know whether this is something that they want to work into their schedule. If it’s not convenient for them to contact you, then your post may fall through the cracks. People may then never learn about what you offer. That is why I make it very simple to book a consultation via my website. I have several buttons that a potential client can click on to schedule their consultation.

It makes it easier to track new leads and sales that come from organic or direct traffic. It also tracks any paid promotions you send out.

With scheduled posts throughout the day, you can quickly see insights for your posts. This helps your marketing efforts better than trying to remember off the top of your head if you posted something new. You’ll be able to better understand what posts and sales are doing well with your customer base and which aren’t.

Professional branding photos can make your images look more authentic to your audience and lead them to trust your brand more.

The idea that big businesses are needed to create professional brands for your small business isn’t true! You don’t have to be a massive company to publish quality content online. With the right product photography, you will have images of your products that help you appear more authoritative and help people feel closer to you and your brand. Your brand will also likely be viewed as more professional than a brand with basic cell phone photos.

(Check out this blog post where I share how you can use your photos on social media.)

A professional photographer can help you get the right images at the right times for your needs and predict changes to keep your content trending and fresh.

For small businesses, having a social media manager forever means adding another task to their to-do list while working on building their brand or growing their audience. By using an automation platform like HubSpot, they’re able to create posts tailored to their specific needs with ease and avoid worrying about when to post or what to include updating their blogs or Instagram accounts.