Social media is the name of the game. For most small businesses, in order to be successful you must have some type of social media presence. I know you’re thinking okay, great Tcha…but I have no idea what type of content to posts. Rest easy friend, I gotcha. Check out 6 different types of content […]

Human connection is at the core of personal branding and it all starts with the stories we tell. Humans want to create bonds and relate; it is a part of our psychological needs.   When we bring this into a business setting, the same principles apply. Creating an engaging narrative is one of the best […]

Personal branding has become a buzzword that is often accompanied by mentions of headshots and photo sessions. What exactly is personal branding though and how does it relate to photoshoots? Are headshots and personal branding one and the same? Let’s look at the specifics. Personal branding is the process of marketing yourself as a brand. […]

Building a personal brand is essential if you want to make a statement, especially online. If you nurture it, a personal brand will produce continuous returns. If you are just getting started, you already know how much information is available about building and growing a personal brand. Unfortunately, there is also a lot of contradictory […]

Your LinkedIn profile photo is one of the first things people notice when they click through to your profile. That small round image is your chance to make a striking first impression on potential clients and business partners. If you’re serious about building a powerful personal brand, it’s highly recommended that you hire a professional […]

When people are more familiar with your personal branding, it automatically increases the chances of them hiring you. What’s more, by focusing on growing your personal brand, you’re far more likely to attract additional coverage.  You might already be an expert but in order to boost your personal brand, you need to establish yourself as […]

If you want your personal brand to be a success, it’s essential to be consistent. Consistency applies to so many things when you’re creating and growing a personal brand. Overall, being consistent paints the picture that your customers can rely on you and that you’re stable.  It all starts with getting clear on what your […]

How many times have you read a professional bio only to lose interest halfway through? If you don’t want to fall into the same trap, there are some basic questions you can ask yourself that will keep that ‘about me’ section a lot more interesting.  When people get to know, they want to know what […]

When you’re looking for a job, it’s essential to have a positive online presence. After all, most potential employers will look up your social media profiles and search for you online, and you want your digital footprint to reflect positively on you and your career. Check out these 6 tips for building a solid online […]

Between TV, movies, and the internet, we live in an incredibly visual world. Think about how many times you’ve scrolled past a lot of text on a website only to pause on a video/photo. The impact that imagery can have is why brand photography is so essential to any business. While smartphones can take pretty […]