July 28, 2021
Now that you’ve started developing your personal branding website, you’re probably wondering what it should include. Whether you’ve just started building your career as an entrepreneur or you’ve already built up a sizeable community on social media, there are a few essentials that you should definitely have on your site.
When people land on your site, they should get a clear idea of what you offer and what you’re about within the first 30 seconds. Create one or two paragraphs that you can use as an elevator pitch on your website. You can get into more details about yourself further down the page – what you want people to see first is what you can do for them. Check out Donald Miller’s Story Brand. He can help you with an elevator pitch.
If you want to give potential clients a reason to do business with you, show them what you’ve done in the past. Having websites or images that can showcase your past work, include that on your site. If you offer a service, include testimonials from clients that speak to your success, skills, and strengths. You don’t need to include all your work on your site, just the most impressive projects or impactful testimonials.
Visuals help sell your personal brand, so make sure they’re good. Include logos, high-quality photographs or animations, and a few photos of yourself – you’ll definitely want to hire a professional photographer for this. Avoid stock photos that are generic and have been used on countless other websites. You should create unique visuals if you want to stand out. You want your clients to be able to relate to you and your brand.
Besides your website, where else can potential customers find out more about you? Include links to your social media pages, tell them about upcoming events you’ll be involved with, or include links to your content on reputable partner sites. Don’t forget to mention where you are physically located. The internet allows for people to find you from all over the world. You don’t want any confusion regarding your location.
Add value to the lives of new and existing clients by including a blog on your site. This gives you a chance to showcase your expertise and position yourself as a true professional in a specific field. You don’t just need to create written content either. Change things up by creating videos, podcasts, and infographics. Just remember to post consistently or your blog will be quite useless. Blogging can also help you with search engine optimization (SEO). Your brand is more easily found on the internet with good SEO.
There you have it, the elements you need to build an eye-catching personal branding website is simple and accessible. If you don’t have enough content, spend some time building it up before you take your site live.