July 20, 2021
So, you’re in the process of building and improving your personal brand. Since your brand is all about you, you know that personal branding photos are an essential piece of the puzzle.
It can be tempting to try and take care of your photography yourself, but there are a few downsides to going the Do-It-Yourself (DIY) route.
When you’re building a personal brand, it’s important to view it as an investment. When you build your brand on a strong foundation, you get to reap the rewards later on.
When you hire a professional personal brand photographer to assist you with your personal branding photos, you will have access to high-end equipment that produces quality results. Grainy and blurry photos will not help you create the amazing first impression you’re hoping for. Plus, investing in a professional photographer now, will leave you with professional photos that you can use across all of your marketing material for years to come, both online and off.
Professional photographers have often spent hours upon hours upon hours learning their craft. They know how to achieve the best results in a variety of situations, which means you get to benefit from this experience. If you’re not used to being in front of the camera, a personal brand photographer will provide you with guidance that will ensure your photos perfectly portray what your personal brand is all about. Check out one of the mood boards I share with clients to give them visuals for posing.
Editing software is not only complicated but it can be pricey too. When you hire a professional photographer, they will expertly edit your photos in subtle ways that will highlight your best features. The photographer can get rid of blemishes and imperfections that might stand out in photos. They also make sure your images don’t look fake (i.e. plastic looking skin). They ensure the images are a true representation of your brand. Check out my blog post on Marian’s Beauty Boutique to see what I mean about professionally edited photos.
Lighting is an essential component of great personal brand photography. By hiring a professional, you will have access to a studio that has the perfect lighting for personal branding photos. If you don’t want to have your personal brand session in a studio, your photographer will have the equipment and skill necessary to light you in any environment. A photographer will also have additional equipment such as reflectors, which can also completely change the end result.
Photography might sound like a simple and small part of this journey. However, it’s important, especially if you want to make a great first impression. Don’t sell your brand short by using grainy selfies!