Personal branding has become a buzzword that is often accompanied by mentions of headshots and photo sessions. What exactly is personal branding though and how does it relate to photoshoots? Are headshots and personal branding one and the same? Let’s look at the specifics. Personal branding is the process of marketing yourself as a brand. […]

Building a personal brand is essential if you want to make a statement, especially online. If you nurture it, a personal brand will produce continuous returns. If you are just getting started, you already know how much information is available about building and growing a personal brand. Unfortunately, there is also a lot of contradictory […]

If you want your personal brand to be a success, it’s essential to be consistent. Consistency applies to so many things when you’re creating and growing a personal brand. Overall, being consistent paints the picture that your customers can rely on you and that you’re stable.  It all starts with getting clear on what your […]

Between TV, movies, and the internet, we live in an incredibly visual world. Think about how many times you’ve scrolled past a lot of text on a website only to pause on a video/photo. The impact that imagery can have is why brand photography is so essential to any business. While smartphones can take pretty […]

If you spend much time online, you’ve probably noticed that you’re constantly bombarded with information. Images, videos, promotions: It’s hard to know what to consume all the content that’s out there! Because there is so much imagery online, especially on social media, high-quality brand photography can make a huge difference in helping your business stand […]

Personal branding photos are unique in the sense that they can be customized according to the needs of your business and your personality. However, not all brands’ photos are created equal. Hiring a professional photographer for your personal branding photos is a commercial investment in your business. Yes, you do want to look your best, […]

Before you ever open up for business or even begin to build your brand, you determine your products or services, your logo, and your mission. You figure out what you’re going to offer customers and how you’re going to provide it for them. Did you ever think about how professional brand photos also play into […]

Branding is all about making something more desirable by highlighting its uniqueness and value. This basic branding principle is usually associated with products and services but it’s relevant to personal brands too. So much of what we do to make a product or service stand out amongst competitors and appeal to customers are tactics that […]

So, you’ve decided that this is the year you want to build a unique personal brand. Knowing how you want to portray yourself in the public eye is only the first step. Next, you will need to ensure you have a strong online presence that represents what you’re all about – visuals are one of […]

Your personal brand is something you should feel proud of. Finding the time to schedule a shoot isn’t always easy but if most entrepreneurs knew just how beneficial it can be, they would all be doing it a lot sooner. When it comes to building a strong personal brand, it’s important to get the basics […]