December 28, 2021
Personal branding photos are a visual celebration of your business and the person behind it – you.
It is your very own unique selling proposition (USP) – a USP that nobody can replicate.
It takes us a few seconds to form an opinion about something or someone, and we use visuals to do it, which is why good personal branding photos are so important.
Personal branding photos also help build trust. They give people insights into what you are all about and what they can expect by working with you.
To ensure you make the most of your pending photo session, here are a few tips to guide you.
There are a number of creative and experienced personal branding photographers to choose from, but not every photographer is right for you. Taking the time to find the best match for you will make a world of difference to your experience and results. If a photographer’s work doesn’t excite you, keep searching. Remember, these visuals will be used everywhere you want your brand to be. If the photos don’t excite you, they won’t do much for your audience either. (Here are some questions you should consider asking potential personal branding photographers.)
Not only should you understand what you want, but your photographer needs to understand too. As you plan your personal branding photo session, be prepared to dig deep into who you are, why you do what you do, and the message you want to send. It is also important to outline where and how you will be using your images. Giving your photographer as much information as possible will help guide the shoot. Whatever you do, stay true to yourself – authenticity is essential.
While you might be happy with a studio setting, choosing a unique location helps tell your story. What setting represents you? Is it your home office with your dog at your side? A cozy coffee shop? Is it an outdoor location? Make a list of the locations you have in mind and bring them up during your discussion with your photographer. They may even be able to provide you with some additional recommendations based on their experience.
Working with a stylist and makeup artist does require some additional budget, but it is well worth it. Remember, this is your first impression, so how you look matters too. You don’t need to spend a fortune on a new outfit and hairstyle, you simply need to look polished. How you look should also fit in with your brand’s story – a mismatch will only produce mistrust. You may even want to have two or three outfits with you on the day. Taking a variety of photos is highly recommended. (Click here to check out one of my mood boards to get an idea of some potential looks.)
You need to trust your photographer for your photo session to be a success. Think of this as a collaboration. Your photographer wants to help you tell your story and be able to add outstanding images to their portfolio – it’s a win-win. The more you work with your photographer instead of having them work for you, the better the results will be.
Your personal branding shoot is something to enjoy – revel in the creative process and take the time to build a visual story you can be proud of. Your personal branding photos are the world’s introduction to your brand…make them count!