June 22, 2021
As more people enter the world of freelancing, branding is a bigger buzz word than ever. It’s for this reason that personal branding photos has also grown in popularity.
You might not realize it, but personal branding photography is an investment and a tool that can help you grow your small business. Why take a chance that people will know what your brand is all about when you can tell them yourself?
You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is as clear as possible.
If you want to grab a website visitor’s attention in an authentic way, you’re going to need engaging photos. They don’t want to see generic stock photos either – they want to know who they might be doing business with. Copy is definitely still important, but people are also very visual, which is why quality branded photos matter. The photos on your site should serve a purpose and not simply be pretty placeholders.
If you print business cards, leaflets, or design any other marketing material to promote your business, it’s important to have professional images that you can incorporate. By adding branded photos, your brand also becomes more recognizable to clients – an important factor in building trust.
Social media can give your brand a lot of exposure and adding your photo to some of your posts will help boost your credibility and level of trust with potential clients. Social media is personal, which means existing and potential customers need to be able to relate to you. Knowing who you’re engaging with online automatically makes them more trustworthy and believable. Check out Latoya and how she uses some of her personal branding photos on her Instagram.
An email signature that has a photo automatically stands out more. It also solidifies that you’re a professional who is transparent and confident in what they do. Plus, if you chat with a client over email for several weeks, it makes meeting you for the first time more comfortable and natural because they know what you look like.
If you are a blogger for other websites, you should always be adding a professional photo to your bio. A bio photo might be small but it does help create a more consistent and trustworthy online image, especially once you start writing for multiple websites.
Approaching publications and PR firms about publicity opportunities? Professional branding photos are a must! If you want to position yourself as an expert in your sector, a good photo goes a long way. Plus, a reputable publication or firm will always ask you to send a photo anyway. When you take your business seriously, others will too.
Personal branding photos ensure that you’re showing up professionally and consistently online. It also gives your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way.