When you schedule a personal branding photoshoot, you’re investing in showcasing the very best version of you and your business. These photos will help you market yourself by telling your story in a unique way. We live in a visual world and it’s important to make a good impression right away. When you use photos that look authentic, you make it that much easier for people to trust you. So, how do you ensure you’re making the most of this opportunity? Easy, here is a quick guide to your personal branding shoot.

1. Connect with Your Photographer

When you work with a photographer you love and connect with, your images automatically turn out better. Find a photographer whose work inspires and excites you. Scroll through their online portfolio and social media feed to get an idea of what they’re capable of. Don’t forget to talk with them over the phone or meet with them in person or via Zoom too as this will tell you a lot about whether you connect or not. That is why I do at least a phone consultation before booking a client. At the end of the day, you want to feel completely comfortable in front of your photographer. 

2. Communicate What You Want

A photographer can’t give you the results you want if they don’t know what you want. Clearly communicating your ideas to your photographer is essential. Provide them with details on the first impression and message you want to portray. Share your ideas and examples with them. They may even be able to give you suggestions you haven’t thought about yet. That is why I have clients schedule a pre-session brainstorming meeting to ensure we are on the same page regarding their vision.

3. Think Carefully About Your Location

Your location will help set the tone for the shoot, so choose carefully when trying to make the most of your personal branding shoot. There are so many options to choose from that go beyond a basic studio setting. Just make sure that your photographer has actual experience with the setting you have in mind. Check out some of my favorite non-beach photography locations in San Diego.

4. Plan Your Outfit, Hair, and/or Makeup

Don’t leave your outfit, hair, and/or makeup arrangements to the last minute. If possible, get a professional to assist you so that you look your best. Check out my blog post on Dr. Uloko. She had her makeup professional done and chose several cool outfits that fit her style. In fact, your photographer may even be able to give you a few suggestions. The outfit you choose will also play a major role in the message you send when people see your photos, so think twice about what you want to wear. Better yet, have a few options available. Keep in mind that you want to be able to use these photos for a few years, so rather opt for a timeless, but you, look. 

So there you have it. That was a quick guide to your personal branding shoot. Planning is the key underlying factor in making the most of your personal branding photoshoot. Don’t be scared to ask your photographer for additional guidance too.